On Page Optimization: URL, Title Tag, Meta Tag optimization in SEO Process.


In Search engine process on page, optimization plays a very important role. so today we are going to learn about basics of on-page optimization important factors.

URL Optimization: 

Already you well know about URL. URL is nothing but a unique address to any website pages. URL optimization plays one of the important roles in on page optimization. why we required unique URL for each page in our website.?  Suppose in our website we have nearly 100+ pages, So you should give separate URL to each and every page. Based on a project there are two type URL optimizations are there 1. Static 2. Dynamic

  • Static URL(SEO friendly URL’s):  Static URL is nothing but the name of URL is mentioned in simple words.

Example: www.learnsomethingbest.com/process-of-keyword-research/                     {Static is preferable}

  • Dynamic URL: Dynamic URL’s is nothing but the name of URL is mentioned with some values and parameters.

Example: http://www.amazon.in/ref=nav_logo

If you want to do proper URL optimization we need to follow some of the important rules and regulations. Then only we can get in top position in search engine.

  1. Already you listed out some of the keywords by using keyword research tool. Try to use target keywords in the URL.
  2. Use multiple keywords by using syllable ” “.  For example keyword-research
  3. Always use small letters for URL to avoid duplication.
  4. Avoid using space between the letter of URL. if you are given space between 2 letters it takes Space=%20.
  5. In WordPress, we can convert dynamic URL to Static URL by using permalink.

Title Tag Optimization: 

Title tag optimization also one of the important role in SEO Process. Coming to one practical example whenever we reading newspaper our interest is depending on attractive headlines only.  If head line is boring automatically our interest will go down. In the same in Search engine also Title tag plays an important role.

If you do search engine friendly Title tag optimization in SEO Process you will get in top position in search engine. For doing  proper Title tag optimization  in SEO process we must follow some of the important rules and regulations.

  1. You must use target keywords in title tag. Then only search engine caches keywords easily.
  2. The length of title tag is 55 characters.
  3. Use combination of keywords in Title Tag to rank.
  4. Keywords can be separate with some symbols like ” : ” or ” – ” or ” ,” or ” | “.
  5. End the title tag with Brand name for brand awareness.

In WordPress by using yoast plugin  easily we can do this title tag optimization.

Meta Tag Optimization:

Whenever we attending interviews, with 2 min interviewer will decide he/she’ s talent is useful to our company or not. You need to present your talent/ subject within 2 min. Similarly, whenever user searching some query in search engine within seconds user will decide this page is suitable for our query or not. So that by using meta tag we must present in a short way what type of content is there in this page and how it will be helpful to your requirement/query in a simple way you must present to your user. Meta tag provides some additional information to Search Engine Optimization (SEO).


For doing proper Meta tag optimization we need to follow some important rules and regulations.

  1. It should be summery of the page in search engine. Then the only user will decide this page is worthy or not for their query.
  2.  The length of meta tag description is 155 characters.
  3. Try to use more keywords in meta tag description.
  4.  Try to present unique points about your business in meta tag description.

How to do practically this URL optimization, Title tag optimization, and Meta tag optimization:

If you are using WordPress for your website, For this SEO process you just install Yoast SEO plugin and directly you can enter the keywords.


Thanks for your attention…..



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